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when it comes to selling a product, can you relate to any of these problems? and these are just the problems that you know about what about the problems you don't know about? there are many reasons why people buy and don't buy your product. In pricing power you'll learn how the brain influences our buying decisions and how you can use the way the brain works to your advantage.
this isn't some made-up mumbo jumbo that doesn't work. I use examples from harvard business review and a number of different academic papers that have proven these concepts time and time again.
but don't worry this isn't written like some academic paper long, boring and dry i've taken the key concepts and used real-world examples so you can learn the strategy behind them. You'll discover why' these concepts work and you'll then be able to use them to sell more of your own product.
what beer can teach us about choices you'll read about an experiment that involved beer and college students (that's an interesting mix) to prove how to sell a higher (or lower) priced product. It's a concept you'll see every day, but you'll finally understand why it works.
the chocolate experiment that shows why free works as a blogger, you're probably used to giving your content away for free. But how does the brain perceive free offers? i've found a great example using chocolate and university students that will blow your mind. You'll never look at free the same way again.
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