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drive the deal is an innovative new program designed to empower consumers to effectively negotiate their car purchase. Car salespeople are trained to take control and influence consumer decisions by using your emotions against you. Developed in partnership with leaders in the retail vehicle industry, drive the deal uses the same philosophy and allows the average person to get the best car deal possible.
1. The entire dealership works as a team to take control of the transaction and influence consumer decisions by using your emotions against you. 2. Salespeople, sales and finance managers and every other employee of the dealership will use every trick in the book to ensure that they make the highest profit possible on each sale. 3. Most, if not all, dealership promotions and sales are thinly disguised ploys to get people in the door so the dealers can go to work. All sale prices are available year-round to the experienced and savvy negotiator. Rebates and other cashback offers from the manufacturer can be attractive, but ultimately they are negotiation tools that dealers use to extract as much as they can from you. 4. The msrp on new cars is merely a suggestion of what the dealer would like to get for the car. It is not a relevant starting point for negotiations. 5. Do not ever tell the salesperson what you want your monthly loan payment to be. Make sure to sign up to receive our free e-report
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