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from: jason lexell, founder of icecreamprofits.com what other business practically guarantees satisfied customers every time? what other business caters to men, women and children or people from all demographics and all walks of life? let's face it, everyone loves ice cream.
whether you aspire to grow as profitable and well-recognized as ben & jerry's ice cream or simply want to make a comfortable, six-figure income in your home town , a key to success is a carefully planned, well executed business plan.
however, i understand that the mere term 'business plan' causes panic for many entrepreneurs. Let me fill you in on four business plan writing secrets:
yes, new businesses can be expensive, but let me tell you the secret that successful ice cream shop entrepreneurs all know: with proper planning an ice cream parlor can be affordable and relatively easy to operate.
as the founder and editor of ice cream profits, entrepreneurs just like you write in with questions about the ice cream business. Of the hundreds of questions i get every month, about 80% involve effective business plan development or business start-up.
i also get the success stories - the letters and e-mails from professionals who've built a profitable and established ice cream business. They offer tips and advice, telling me what worked for them.
so i have a unique vantage point - and a wealth of secret, insider information about the business that others don't. I know what...read more detail
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